If you are a musician and don’t already have an online blog, you should seriously consider starting one and keeping it up to date!
Here we discuss how maintaining a quality blog can help your business and some tips on how to go about creating engaging posts to encourage shares on social media.
Why running a blog could help your business…
- Build traffic to your web site
- Establish your industry expertise
- Get rich snippets in search engines
- Build authorship trust
- SEO benefits
- Generate more quality leads
- Get content shared to social media
- Blogs are link bait
- Get feedback from users via comments
- Shows your site is “alive & kicking”!
Write engaging posts that get shared…
- Write titles that grab your attention
- Keep your posts about one topic, short and to the point
- Talk about issues that users of your site will be interested in
- Be professional but don’t be afraid to use humor or write in a more “conversational style”
- Add share / like buttons to your blog to allow users to vote for good content
- Allow comments and reply to them in a timely manner – subscribe by email
- Ask your friends to add a comment when they genuinly like something
- Include your authorship info and contact details
- Don’t waffle – content is normally “scanned” on the internet
- Use bullet points and lists!
If you liked these tips please leave a comment below – thanks 🙂
