Making some extra cash by playing music on the side can be easy, but if you aspire to turn your passion into a full-fledged career, it requires dedication and hard work to develop various aspects of the profession. In this blog post, we will explore five areas that can help you grow as a professional musician.
As you know, the music industry is very competitive. Although there is tons of luck involved when it comes to making it big in the music scene, several factors can help influence whether you end up with an established and successful musical career.
If you aspire to succeed in the music industry, whether you’re an experienced professional or just starting out, consider focusing on these five areas to enhance your professional growth.
Learn how to develop your brand
Developing your brand as a musician is very important for your career – but just what is a “brand”?
Your brand as a musician refers to the type of story that you wanted to tell the world through your music. It is how you communicate who you are as a musician – it involves elements of your signature sound, the way you look, and your promotional materials.
The best way to determine your brand is to ask yourself what specific type of music you want to make and how you want to come across to your audience.
Take a look at Lady Gaga; it could be argued that much of her brand is about personal liberation and celebrating differences, and she makes her brand known through her songs, outfits, music videos, and more.
Therefore, the first step is to identify what your brand is and look for ways to communicate this to your fans. Get professional musician photography and high-quality recording done and spread the word through your website, social media platforms, stage presence, and album covers.
Learn to get the most out of social media
Social media is an exceptionally powerful marketing tool to build your brand as a musician, so you should learn how to make the most of it.
Facebook, TikTok, Instagram, Twitter (and more) are all powerful platforms that allow you to share your music with the world, connect with your fans, and follow other musicians for inspiration.
It is an effective way to promote your brand to a massive audience.
Social media is widely used these days, and having a solid understanding of how social media sites work can help you easily achieve success in your field.
Studies indicate that utilising social media platforms can significantly increase online engagement, thereby establishing a prominent presence in the music industry.
While it takes time to build a following, the first step is to learn how to manage your professional digital profile. Taking up an online professional course in management of your social media profile will help you to better understand the boundaries that should exist between your professional and personal lives on social media.
Learn a new genre of music
Some musicians tend to get a little comfortable once they find their preferred genre of music.
As soon as they discover something that they love, as creatures of habit, we can sometimes end up ignoring other areas of music.
Getting out of your niche and expanding your mind can help you to become a better musician.
Listening to other music genres and learning other music styles can help you to expand your horizon and discover new things about your profession.
Every musical style can teach you a thing or two, so don’t hesitate to check out different genres. By expanding your knowledge in the field of music, you will be able to stand out from your competitors.
Learn how to network properly
In the music industry, who you connect with can make a huge difference between success and failure.
Having connections with publishing companies and major record labels can help drive your career forward as an independent artist, and meeting booking agents and entertainment companies can help you get better gigs in a cover or tribute band.
The best way to network in the industry of music is through social media. Identify the people in the industry that you would like to connect with and engage with them on Facebook, Twitter, Instagram, or YouTube.
However, don’t push your music right off the bat. Interact with them first, maybe email them with what you admire about their approach, and consistently engage with them if they reply.
When it comes to building connections, don’t hesitate to meet people in person.
Attend music conferences, take part in workshops, and go to every music event that you know. You should also try to play at events that are not related to music, such as local fairs and festivals, charities, etc. This is a great way to get your music out in the public and meet people who can help you gather ideas for your future music projects.
It is also a good idea to create a DIY advisory board that consists of your closest contacts who can help counsel your career decisions. Remember that you cannot build your career alone. You need alternative insights and other specialities to succeed in this profession.
Learn about the music technology you use
Technology has opened a host of new opportunities for people around the world, including those who are in the music industry.
As innovations in software and hardware transcended pop culture, new music technologies have changed the way we create and listen to music. From CD players to iPhones, and synthesizers to DAWs, the landscape of music today is totally different from the old days.
So if you want to develop your musical career and be successful in this profession, you should take the time to learn about the latest technologies in music.
Find out how the sound equipment instruments actually work, including the embedded systems in the instruments. It’s always worth getting insights from the professional embedded software engineers working jobs for the studios whilst fixing their tech and learning how some of the equipment you use every day actually works.
Perhaps, the biggest game-changer in the industry of music is the arrival of digital software, which is very useful for music production.
Thanks to advanced music technology, musicians of varying skill levels can now easily record, write, and produce their own songs from the comfort of their own homes. Popular programs like Logic and Protools offer a wide range of tools, plugins, and effects to enhance the sonic quality of their music.
What areas of your professionalism are you looking to develop? Have you found any strategies that are effective? Post your answers in the comments below.
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